SU Ventures Keynote
With my co-founder Greg FitzGerald, I began with an exploration of purpose - and landed on the context of work. After studying users in the space, we landed on the question "How might workers adapt to ongoing transitions in the future?"
At Singularity University's Incubator, we presented a keynote (above) on our research framework (below).
Perspectives on technological unemployment
Automation expected to change jobs at unprecedented scale and speed. According to Frey & Osborne, 47% of jobs are expected to be replaced. We researched various people in the industry to understand what the likely future is, so that we could design solutions. We parsed through reports and did ethnographic research, meeting with independent workers, truck drivers, and employers to get a lay of the land.
Thriver’s business concept was informed by research, in-person and phone conversations with dozens of users. We interviewed various users in a divergent to convergent mindset, starting off with the ‘disrupters’ to the the ‘disrupted’. We dived in deeper with truck drivers as the lowest hanging fruit. We eventually landed on creating products that provided safety nets for independent workers.